The future of 21st Century - Fashion Marketing
From selling to selling the right product, from just capturing more customers to having a satisfied customer, from luxury to sustainable luxury, from customer exploitation to customer awareness – the...
View ArticleEmotional Branding
“Here I am” is what the consumers of today want to convey, each one in its own form of face. To cater to the revolutionary spirit of the consumers of today and tomorrow, brands need to collaborate with...
View ArticleEmotional Branding
“A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment” – Scott Talgo
View ArticleConsumer Buying Behavior
Emotions overrule all carefully thought decisions. It is emotions that encircle all decisions that we make. It is because of emotions that concepts like “retail therapy” initiate.
View ArticleFashion retail scenario in Hong Kong
Hong Kong has seen a boom in the domestic retail environment with international retailers establishing themselves and domestic retailers coping up and gradually expanding globally as well. Domestic...
View ArticleVerticle Integration
As the emphasis on quality control and cutting costs has been increasing, one company took the step towards controlling its quality at every step of manufacturing - Esquel Group. Esquel stands for...
View ArticleI am Malala
Inspirational message and moral strength to all women and girls who have suffered in silence by Malala through her biography
View ArticleThe e retailing "boom" in India
The e retailing scenario is no longer in its nascent stage, it is now turning into a giant that has begun to threaten local brick and mortars
View ArticleIndia's black money
Our esteemed prime minister had in his electoral manifesto suggested that if we can bring back India's black money stashed abroad we can give around Rs. 1500000 to every poor person in the country. Let...
View ArticleSome Issues Faced by Indian Women
My experience has taught me that it is not uncommon to receive calls from strangers or stalkers in India making lewd remarks. Young girls often are a victim of this obscenity. When I was younger, I...
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